Everest Group is a leading international research institution. Its PEAK Matrix® evaluation framework categorizes participating enterprises into three tiers based on two dimensions: a service provider’s comprehensive capabilities and market influence. The tiers are: Leader (industry frontrunner), Major Contender (core competitive player), and Aspirant (emerging high-potential participant). Backed by a rigorous evaluation process, the 2025 PEAK Matrix® research report assessed 33 customer experience management service providers in the Asia-Pacific region and 48 providers in the Americas.

According to the PEAK Matrix® evaluation results, compared with 2024, Welsend has grown rapidly in both service capabilities and industry influence, with notable advancements across multiple business areas. It has further expanded its global business coverage and industry penetration. This is mainly reflected in:

Welsend serves a range of vertical fields, with clients spanning public services, communications media, intelligent manufacturing, pan-finance, transportation, internet & e-commerce, healthcare, culture, education, interactive entertainment, and more. In 2025, Welsend helped global clients achieve a comprehensive upgrade of user experiences through an AI-driven multilingual service matrix, intelligent technical support, and tailored localization solutions.

With 30 years of industry expertise, Welsend Group has continuously broken through traditional service boundaries. It has successfully built an end-to-end innovative product matrix—integrating AI technology and global insights—that covers business process outsourcing services, comprehensive human resources services, information & technology services, smart park operation & management, health services & sports industry, and Welsend’s proprietary innovative products. Through deep integration of these business lines, Welsend is completing its strategic upgrade from traditional service outsourcing to an intelligent, global, and lean service provider, and continues to create value for clients.

In 2025, Welsend continued to uphold its internationalization strategy: it took the Shandong Call Center Industrial Base as its foundation, fully leveraged Southeast Asia’s geographical and mature service advantages, and established self-operated outsourcing service delivery hubs in the Philippines, Malaysia, and other regions, forming a "dual-hub-driven" Asia-Pacific layout. On this basis, it is accelerating the expansion of its global delivery site network, continuously strengthening its reach in the global market.

In the global market, relying on an extensive network of over 190 delivery sites across more than 60 cities worldwide, Welsend Group has forged a core advantage centered on multilingual delivery. It provides all-round language support (including Mandarin, Cantonese, English, Japanese, Korean, German, French, Malay, Filipino, Arabic, and other major global languages). By deeply integrating global resources, it delivers end-to-end, full-value-chain integrated solutions to clients.

In the field of ESG, Welsend actively promotes low-carbon and green operations to reduce its carbon footprint; through the "Let Love Flow" Foundation, it provides assistance to employees in need and offers timely aid during social disasters; at the same time, it focuses on rehabilitation education for children with autism, raising public attention to special needs groups. In 2025, Welsend innovatively launched a sign language video customer service platform—building a barrier-free communication bridge for hearing-impaired groups, highlighting the social value of tech empowerment, and demonstrating its firm commitment to sustainable development.

The re-recognition as a "Major Contender" in the Asia-Pacific region not only acknowledges Welsend’s progress over the past year, but also verifies that its competitiveness and influence in the international professional market have reached leading levels. In the future, Welsend will firmly adhere to the strategic goal of becoming a "leading service provider with integrated global service capabilities." Driven by innovation and guided by client needs, it will provide global customers with superior, more professional 361° comprehensive services.