IP from creative conception, content creation to derivative development (e. g. peripheral, film and television adaptation) cycle is long, the whole process links, high collaboration costs, difficult to quickly promote.

The market hot spot update cycle is shortened, and the technical solution continues to upgrade, when the IP product is officially landed, it may not only be out of the user's current interest, but also may lose competitiveness due to backward technology, pushing up the return on investment risk.

Online scene experience is poor, content homogenization is serious, lack of differentiation. Too much Caton and advertising on film and television platforms; active loss of users due to "poor experience of worthlessness" and low retention rate.

Weak communication in offline scenes, insufficient value perception, low visualization of effects, less frequent communication with users, untimely feedback, and weak user willingness to renew fees, forming a vicious circle of "low satisfaction-high loss".

The problem of copyright infringement is prominent, the cost of disputes is high, online plagiarism, unauthorized use of film and television materials (such as music and pictures) are common, and enterprises have to bear both legal and economic losses.

Insufficient content compliance control, high operational risks, knowledge errors, value deviations, and problems such as violent and vulgar content in game products can easily trigger regulatory rectification, resulting in a sharp drop in user activity and damaging the reputation and long-term operation of the enterprise.