Release Date: October 22,2025
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Source: Welsend


▲ "Golden Headset Awards" 2025 Top 10 Digital Service Benchmarking Enterprises

▲ Outstanding Industry Leader Award
As an authoritative platform in China's customer service center sector, the annual Customer World Congress garners widespread attention for its profound industry heritage. Under the theme "Symbiosis of Temperature and Intelligence: Reinventing Customer Value in the Digital Intelligence Era," the conference brought together industry leaders and experts to explore emerging trends in digital services. Welsend Group stood out after a rigorous evaluation process, thanks to its remarkable performance in digital services, customer experience, and technology integration – a testament to the industry's high recognition of its comprehensive strength.
Guided by the vision of "Bringing Chinese Services to the World," Welsend Group adheres to an internationalization strategy, accelerating the expansion of its global delivery center network and continuously enhancing its global market reach. At the roundtable forum themed "Niche Segments in the BPO Industry and Service Providers' Strategies Amid the Going-Global Wave," Ms. Zhang Hui, Vice President of Welsend Group, was invited to share insights on niche market strategies and practical going-global approaches for Chinese BPO enterprises.
Ms. Zhang noted that Chinese BPO companies play multiple roles in the global expansion wave: serving not only as "Global Service Capability Complementors" that help clients quickly establish professional overseas systems and extend service capabilities, but also as "Overseas Service Efficiency Enhancers" and "Value Creation Partners" for their clients. These roles enable enterprises to achieve operational efficiency improvements, cost optimization under compliant operations, and cross-cultural integration, ultimately fostering value co-creation.
Furthermore, Ms. Zhang emphasized that in recent years, Welsend Group has remained customer-centric while serving going-global enterprises. By deeply understanding the differentiated needs of offshore clients, the group tailors "one customer, one strategy" customized solutions. It strengthens teamwork, integrates global resources, and collaborates closely with clients to deliver compliant, efficient, and cost-effective services. Upholding the service philosophy of "361° Comprehensive Service," Welsend strives to provide more attentive, professional, and empathetic services, continuously empowering clients with industry experience to achieve a steady leap from basic service delivery to forward-looking value co-creation.

▲Ms. Zhang Hui, Vice President of Welsend Group, delivers a keynote speech
Deeply rooted in customer service and digital operations, Welsend Group has built a global network leveraging systematic operations, intelligent tools, and international layout. It has established delivery hubs in the Philippines, Malaysia, and other regions as overseas outposts, while expanding its presence in Japan, South Korea, the EU, Latin America, and beyond. Currently, the group's network covers over 60 cities and more than 190 delivery sites worldwide, with multilingual service capabilities including English, Japanese, Korean, German, French, Malay, Filipino, and Arabic – enabling clients to achieve a comprehensive upgrade of their global service experience.
Looking ahead, Welsend Group will continue to uphold its corporate mission of "Our Services Empower Your Excellence," actively embracing the digital transformation of the service industry and participating in industry ecological co-creation. On the path of intelligence and internationalization, Welsend looks forward to collaborating with industry peers to enhance the overall competitiveness of Chinese services and write a new chapter for China's digital service sector on the global stage.
Source: 2025 Customer World Annual Conference Official
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