Recently, Welsend Communication Industry Co., Ltd. attended the 9th China Service Trade Standardization Forum and formally joined the Liaison Center for the Technical Committee of the International Organization for Standardization (ISO/TC 351). Ms. Sun Wenling, General Manager of Welsend Group, was appointed as an expert of the domestic technical counterpart working group for ISO/TC 351, and will deeply participate in industry standard formulation on behalf of the enterprise. This milestone event marks that Welsend’s professional capabilities in contact center standardization have been recognized by international and domestic authorities — and solidifies Welsend’s position as a key force for Chinese enterprises to participate in shaping global service trade rules.

The 9th China Service Trade Standardization Forum is hosted by the Business Industry Committee of the China Council for the Promotion of International Trade. As one of the most influential industry bodies in China’s business sector, the Committee has long been committed to advancing exchanges and cooperation between domestic and foreign business industries. It plays a pivotal role in conducting industry research, formulating standards, promoting trade and investment, and hosting international exhibitions and forums.

In February 2025, the International Organization for Standardization (ISO) formally approved the establishment of ISO/TC 351, with China assuming responsibility for the secretariat. This represents a major breakthrough in China’s international standardization efforts in the contact center field. Today, contact centers have evolved into smart scenario interaction hubs capable of handling cross-channel, cross-language communications, and are widely applied across sectors including telecommunications, finance, home appliances, internet services, public services, and government administration.

  Experts at the forum agreed that the domestic technical counterpart working group for ISO/TC 351 should closely align with China’s major strategies for supporting overseas enterprises, and provide a common technical language and reliable standard interface for building an "overseas integrated service system." As a leading enterprise in customer contact and intelligent customer service, Welsend has successfully transitioned from a standard "user" to a standard "setter" — leveraging its rich industry practice and technological accumulation. On behalf of the company, Ms. Sun Wenling will draw on Welsend’s innovative achievements (including its intelligent customer service system, multi-modal interaction technology, and service quality control system) to participate in international standard development, and actively contribute "Welsend Wisdom" to enhance the scientificity, practicality, and forward-looking nature of national and international standards.
Going forward, Welsend Communication Industry Co., Ltd. will continue to uphold its corporate mission: "Our services will make you better." It will actively engage in more domestic and international standardization initiatives, give full play to its leading role as an enterprise in standardization development, and advance the industry’s intelligent and international growth — helping to foster an open, collaborative, intelligent, and efficient new ecosystem for service trade.